John Donohue embarked on a fantastic mission in 2017 to draw every restaurant in New York City. His fresh style is loved by everyone who finds him – so our goals for his social media marketing strategy was all about building his audience and growing awareness of his work.
For the first three months of digital marketing for All the Restaurants, we set three goals:
- Increase followers by 10%
- Increase engagement/comments by 20%
- Increase web traffic by 10%
The results are powerful and based on consistent posting and a schedule to make use of his library of work:
- Increased followers by 21%
- Increased engagement/comments by 255%
- Increase web traffic by 289%
Go give the All the Restaurants Instagram a follow!