When your branding project starts with listening, there is so much to learn! Who is this company, the audience, their competitors, and what sets them apart from the competition? Through that research for this client, I was able to put together a roadmap of where they are, where they are going, and how to meet their clients where they are!
Competitive Analysis, Materials Audit, and Brand Personas
Research driven data to build a better brand identity.
Read the entire Brand Deliverables document, including competitive analysis and other information.
By Getting to Know Your Audience, You Know Exactly What They Need
With personas, you are on a first name basis with the types of clients you serve.
Read the Personas document to get to know the challenges and information about this client’s audience.
Continue reading about the branding process here. Or take a look at some rebranding results:
Rebranding AuctionNinja
First Step of Rebranding – Listening!
Rebranding Recovery
Campaign Branding for St John’s Cathedral in Denver, CO