The results for this client’s brand refresh is a modern design and a promise to every single patient that we respect them wherever they are in their recovery. That promise is represented in the brand guidelines which emphasizes that they are the brand. Their struggles, their celebrations – all the days we stand beside them, and all the ways we help get them through – THAT is the brand.
View the entire Brand Guidelines document to see the results.
Additional sub brands were also updated or created in this process. These logos had to remain within the Groups brand while also speaking to their respective departments or initiatives.
